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Who's Phil anyway?

Phil (Priva Horticulture Innovation Lab) was launched to create real-world change by making horticulture and greenhouse innovation move faster.

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Founded by Priva

We are proud to be founded by Priva, a worldwide market leader in environmental control, water, and energy management solutions for the agricultural and horticultural industry.

Phil wants to connect with the brilliant minds of our clients and businesses that support them, and beyond.

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Why Phil?

Phil turns extraordinary knowledge and valuable horticulture data into world-class products. Our partners and customers face new challenges in this fast-growing industry.

Share your day-to-day challenges with us, and we’ll find creative solutions that meet the needs of growers and other stakeholders.

We’ll hook you up with the tools to help you make better decisions and reach new heights in time management, resource management and yield quality.

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Where does Phil live?

Phil has created a fast-paced base within the Priva Campus in De Lier, The Netherlands. The campus is located in the center of the Westland region, Western Europe’s greenhouse hotspot.

You’re invited to drop by our bustling Phil headquarters to enjoy a coffee and cookie on us, and unveil new opportunities together.

Don’t be a stranger.

Who’s part of the Phil team?

Phil is nothing without his mega-talented innovators. Meet our team.

Alastair Monk
Alastair Monk

VP Digital Services - Horticulture

Ally is Phil’s number one fan. This horticulture startup founder/digital services champion is the hardest working lazy man you’ll ever meet. He’s a father of three and husband of one. He loves long walks on the beach with his dog, music festivals, playing golf and sailing. All activities mentioned above sometimes involve whiskey...

Gerard Woudstra
Gerard Woudstra

Dev Team Lead & Data Platform Head

Gerard aka Big G (for those who can’t pronounce the Dutch ‘G’) is a star developer/coder. Not only is he the proud father of some cute cats, he is also a keen participant in multiple sports keeping him active each week. How we build what we build always goes through Gerard.

Ruben van den Hout
Ruben van den Hout

Product Designer

A Dutch giant (to Alastair, anyhow). One of three triplets (are they all this tall?). Father (of chickens). Artist in disguise. Client Whisperer.

Nienke Veenendaal
Nienke Veenendaal

Product Designer

Super sporty travel junkie, Nienke is the mother of one (cat). Besides being a monumental interior designer she doubles as Phil’s product designer. Oh, and she asks the question 'why' a lot!

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Robert Kievits

Software Developer

Master software developer by day, pub quiz and escape room enthusiast by night. In his free time he’s not only a super cool dad (with a second kid on the way), but also loves to kick back and watch F1. If there’s still some time left, he travels. Yes, this guy has it all.

Dirk Prins
Dirk Prins

Business & Product Developer

Our Dirk is a father of 3 kiddos and a true world traveler. At work, he’s the domain expert (Priva tech + growth). But don’t forget Dirk is a huge foodie with a love for Sunday family dinners and a badass Crossfit enthusiast.

André de Raadt
André de Raadt

Business & Product Developer

André is the biggest world traveler of us all (yes, even more than Dirk, and that's saying something). High-class innovator (Priva's FS Performance was his brainchild). Oh, and also an awesome father.

Aderjaan van den Berg
Aderjaan van den Berg

Software Developer

Aderjaan is a Phil rookie but a super accomplished .NET Developer, experienced SQL Server and Azure developer. He not only loves his wife and 3 wonderful kids, he likes good beer and can’t live without coffee. Thumbs up!

Evan Sousa
Evan Sousa

Software Developer

Evan is a passionate developer who loves to prototype and create cool projects. In his spare time he enjoys playing video games and watching anime series. He also suffers from a huge gadget addiction.

Koen Romkes
Koen Romkes

Software Developer

Software developer during his working hours, game developer in his spare time. Koen loves good music, food and drinks. Preferably enjoyed somewhere in Italy. But then again, who doesn't enjoy that?

Virgil Ansems
Virgil Ansems

Software Developer

Virgil is an enthusiast full stack developer with special interest in security. Mostly you'll find him running around and helping people find solutions for difficult problems. Luckily Big G gets him to the Crossfit box frequently so he can clear his mind. He loves multiple sports, a good glass of wine and he is the best dad ever (according to his daughters).

Steve Alberts
Steve Alberts

Software Developer

Steve is a bit of a man of mystery. Whether he is working on code, skydiving in Antartica, or negotiating Middle-East peace deals, he always keeps everything on the down-low to ensure nobody is aware of his numerous exploits around the globe. Steve is more open about his passion for video games, board games, Avril Lavigne's music and comedy series. He is also a fanatic Pokémon breeder in his spare time.

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Get in touch with Phil!

Do you have a burning question, great solution or just want to meet Phil? Tell us what’s on your mind.

Product idea or request Product info or meeting request